Olyv, a digital lending platform, has appointed former cricketer Sourav Ganguly as its brand ambassador. From what is understood, Ganguly will represent Olyv’s range of financial products, including digital lending, credit health, and gold savings, aimed at expanding access to financial solutions across underserved segments in India.
“Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name,” Rohit Garg, co-founder and CEO, Olyv, said.
Reportedly, the partnership will include marketing campaigns across ATL, BTL, and digital channels to increase awareness and adoption of Olyv’s offerings across diverse target groups in India. The company stated that through future campaigns, it aims to reinforce its commitment to creating opportunities, particularly for those historically marginalised in the financial ecosystem.