Sociowash, an integrated advertising agency, and sister agency Youthbeat have extended their partnership with consumer electronics brand OnePlus. As per the agency, it is their fifth year of partnership.
Under the renewal, the teams will continue to collaborate to foster community and drive dialogue among OnePlus’ supporter base, through the ‘OnePlus Student Ambassador Program’.
Talking about the mandate, Raghav Bagai, co-founder, Sociowash, said, “Community is central to OnePlus’ success and integral to the vision we share. This milestone underscores our dedication to cultivating understanding and building bridges between the brand and its supporters. As we embark on another year together, our focus continues to be on cultivating programs and innovative ideas to propel OnePlus’ vision forward.”
Additionally, the agencies will provide guidance and creative counsel to OnePlus’ student ambassadors, empowering them to facilitate connection through social campaigns.