Sinch India, a prominent player in cloud communications and mobile customer engagement, has introduced its latest innovation, Sinch Trust. This new platform aims to enhance messaging transparency and reliability in business communication, potentially establishing a new benchmark for industry standards.
India hosts the world’s second-largest mobile subscriber base, boasting approximately 800 million smartphone users and leading the APAC region in this regard. The substantial volume of users poses challenges for message delivery. SMS remains a critical tool for businesses and enterprises, serving purposes such as marketing, customer engagement, and notifications. However, many businesses rely on CPaaS solution providers and aggregators for SMS delivery, with 48% of enterprises lacking clear insights into the delivery process and potential issues.
Sinch Trust addresses these critical needs in the Indian SMS market by offering much-needed transparency and reliability. The platform’s opt-in verification, focus on responsible data practices as per the Digital Personal Data Protection Act (DPDP Act), and detailed delivery reports and insights empower businesses to thrive in a competitive landscape while building trust with their customers. A paradigm shift in how businesses approach communication, Sinch Trust offers a transformative solution that aligns with the evolving needs of the modern enterprise.
Sinch Trust aims to enhance the overall messaging ecosystem, benefiting various stakeholders. Telcos stand to gain from streamlined operations, improved customer satisfaction, and compliance support. CPaaS companies can leverage Sinch Trust to gain a competitive advantage and strengthen partnerships. Mobile users will experience a better messaging experience, characterized by increased security and improved access to essential services.
Key features of Sinch Trust include transparent messaging, which provides actionable insights into SMS delivery reports. Businesses can also identify trusted messaging partners and ensure reliability and consistency in collaborations. Additionally, Sinch Trust helps maximize return on investment by driving business goals through strategic partnerships and minimising lost opportunities. The platform calculates a ‘Trust Score’ based on delivery confirmations and internal parameters, enabling enterprises to track SLA performance and gain a comprehensive understanding of messaging reliability.
“At Sinch, we understand the critical role SMS communication plays in driving business goals. Our dedication to innovation has driven the development of a solution that addresses the evolving needs of our industry, establishing a new standard of excellence. With Sinch Trust, we’re revolutionising message delivery by introducing a transformative solution that enhances transparency and also equips businesses with the tools to capitalize on missed opportunities, turning them into potential gains,” Nitin Singhal, MD, Sinch India, said.