Shaadi.com, a matchmaking site, has launched a campaign to promote its personalised and exclusive matchmaking services, VIP Shaadi.com.
From what it’s understood, the platform has introduced a premium service for those looking for potential partners. Reportedly, the ad campaign, involving a TVC and a digital ad that features actor Ronit Roy, focuses on the benefits of using the matchmaking service. The membership service is understood to handpick the profiles of the prospects, taking into consideration their lifestyle, values, and familial environment, and arranges meetings. In one of the promotional videos, Roy is seen approaching his daughter with a consultant, and in another advertisement, he lists the advantages of subscribing to VIP Shaadi.com.
“I believe our matchmaking service, VIP Shaadi.com, provides exclusivity with the options for prospects along with compatibility via a vetting process to verify genuine profiles,” Adhish Zaveri, VP marketing, Shaadi.com, said.