Sensodyne, a well-known oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest product innovation – Sensodyne Complete Protection+ Mouthwash. The introduction of this new mouthwash expands Sensodyne’s range beyond toothpaste and brushes for individuals with sensitive teeth.
In India, the mouthwash segment within the oral care category is experiencing rapid growth. Sensodyne aims to educate consumers about the benefits of incorporating mouthwash into their daily oral hygiene routine as people become increasingly health-conscious. Sensodyne Complete Protection+ Mouthwash is formulated to complement daily brushing, offering additional protection for oral health. It is alcohol-free, providing defense against tooth sensitivity and enamel erosion to maintain dental strength. The inclusion of fluoride aids in cavity prevention, while its cool mint flavor ensures a refreshing sensation without any discomfort.
“Our mouth is the gateway to our overall health & therefore it is extremely important to prioritise Oral Health. As a brand, our endeavour is to deliver superior science products to meaningfully cater to consumer needs. With Mouthwash, we will be able to help people seeking holistic oral health solutions. We are thrilled to introduce Sensodyne Complete Protection+ Mouthwash, that will provide consumers protection from sensitivity, enamel wear & cavities. This expansion offers our consumers a comprehensive Sensodyne regimen that includes toothpaste, brush and now a mouthwash,” Bhawna Sikka, category lead – Oral Healthcare, Haleon ISC, said.
Sensodyne Complete Protection+ Mouthwash will be accessible at various grocery, chemist, modern trade, and e-commerce platforms across India.