Saraf Furniture, onboards South African cricket coach Jonty Rhodes as its brand ambassador to promote the company’s product portfolio through in-store visual branding (electronic and print) along with digital media advertisements.
As a part of this association, Jonty Rhodes will endorse Saraf Furniture’s brand products augmenting the company’s reach across the country. Under the branding campaign, the company plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance.
“We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyse our geographical expansion and new product designs,” Raghunandan Saraf, founder and CEO, Saraf Furniture, said.