Rihanna’s beauty ventures, Fenty Beauty and Fenty Skin, are set to debut in India through a tie-up with Reliance Retail’s beauty platforms, Sephora and Tira. Beginning August 7, the brands will be available online and in over 50 stores across 16 cities, marking their first official entry into the Indian market.
Reliance Retail Ventures Ltd, which holds the franchise rights for Sephora in India, will spearhead the launch. The move is expected to strengthen Reliance’s growing portfolio in the premium beauty space and deepen Sephora’s brand offerings in India.
Global partnership
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omni-channel presence with Tira and Sephora. This launch underscores our commitment to making the world’s best global brands available to the Indian consumers – both online and offline. Fenty Beauty and Fenty Skin’s celebration of diversity and self-expression aligns perfectly with our vision to redefine the beauty experience in India.” lsha Ambani, Director Reliance Retail Ventures Ltd., said.
Guillaume Motte, Global President and CEO of Sephora, noted that expanding Fenty’s global partnership to India was in line with their mission to deliver inclusive beauty offerings worldwide.
Fenty Beauty
“Sephora, the world’s leading beauty retailer, is delighted to expand our global partnership with Fenty Beauty to India. As champions of their revolutionary approach since 2017, this launch embodies our commitment to an inclusive beauty experience where everyone can explore and embrace their unique selves. Partnering with Reliance Retail, we’re confident Fenty Beauty will ignite a new era of beauty exploration for Indian consumers, solidifying our dedication to shaping beauty’s future in India. Together, we belong to something beautiful: a future where beauty knows no bound.” Guillaume Motte, Global President and CEO of Sephora, added.
Fenty Beauty, founded by singer and entrepreneur Rihanna in 2017, gained global attention for its extensive foundation range catering to diverse skin tones. Fenty Skin followed in 2020, with a focus on clean, vegan skincare formulations. Fenty Beauty and Fenty Skin are being distributed in India by Singapore-based beauty distributor Luxasia.