Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services, has announced the launch of its #InvestorsForLife campaign on women’s day. As per the company, the campaign is an ode to women who selflessly dedicate their lives in the betterment of their loved ones.
Talking about the campaign, Alok Arya, chief marketing officer (CMO), Research & Ranking, said, “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency and patience – qualities inherently reflected in a woman’s ability to nurture. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we’ve created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”
The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.
Moreover, the creative agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.