All-new Triber to debut visual identity
Renault India has announced the rollout of its new logo across all upcoming product launches, starting with the soon-to-be-launched all-new Triber. The refreshed visual identity, which has already been incorporated into the company’s marketing assets, is part of Renault’s broader brand transformation strategy, titled ‘renault. rethink.’
The redesigned logo, a minimalist interlocked diamond, reflects the brand’s global shift towards a more modern, digitally integrated identity. Renault says the new emblem signifies clarity, connection, and continuity, and is aligned with its aim to present itself as a tech-forward and human-centric brand.
Physical touchpoints updated
The updated visual branding is being extended across all physical touchpoints in the country, including dealerships, offices, the Oragadam manufacturing plant near Chennai, and the company’s R&D centre.
This move comes at a time when the carmaker is attempting to regain traction in a competitive Indian automotive market. In FY25, Renault’s India sales fell 17% year-on-year to 38,636 units. The company’s market share declined from 1.18% in FY24 to 0.93%, despite having operated in the country for over 14 years.
Leadership change and strategic roadmap
Coinciding with the brand overhaul, Renault has appointed company veteran Stephane Deblaise as the new CEO of Renault Group in India, effective September 1. Deblaise most recently served as CEO of Renault Korea and brings over two decades of global experience to the role.
To arrest the decline, Renault has committed to launching five new models over the next two years, including an electric vehicle and the new-generation Duster, marking its return to the mid-size SUV segment. The earlier iteration of the Duster, introduced in 2012, had played a pivotal role in creating the category in India before being phased out in 2022.