Reliance resQ has rolled out an ad campaign to celebrate engineers’ dedication to its customers. As per the company, the film recognises the role its employees play in ensuring its consumers enjoy a hassle-free and peaceful Diwali.
The digital film of Reliance resQ showcases the resilience and commitment of their engineers, who work throughout the year to ensure that the electronic devices of their customers are promptly serviced, regardless of the occasion.
Talking about the campaign, Reliance resQ spokesperson said, “The engineers at resQ thrive on customer delight. No matter the challenge, they are ready to resolve it with a timely and robust solution. This film brings to light their dedication and is a salute to their ever shining spirit to go beyond the time and occasion barrier to help a customer in need.”
The campaign is conceptualised by L&K Saatchi & Saatchi, produced by Flying Leaves, and directed by Pritha Chakraborty.
“While we celebrate our festivals with friends and family, there is an entire community of service professionals, like Reliance resQ, who don’t, just so that we can. This film is just a profound reminder of that reality,” Debarjyo Nandi, executive vice president, L&K Saatchi & Saatchi, added.
The film will be released across various social media channels and digital platforms, amplifying the brand’s offerings.