Redcliffe Labs has launched a wellness campaign ‘Be Your Own Sheroes- Learn, Prevent, Screen’ during cervical cancer month. As per the company, the month-long campaign, initiated in January 2024, is committed to illuminating the importance of early detection and preventive measures against cervical cancer.
The initiative was conducted on a pan-Indian scale and strives to empower women to manage their health proactively. It aimed to build a healthier and informed society.Additionally, the company claimed that the campaign has reached over 5 million people in more than 220 cities across India with over 75% engagement rate.
Talking about the campaign, Dr Sohini Sengupta, medical laboratory director, Redcliffe Labs, said, “Since 88% of working women in India are not vaccinated against cervical cancer, the need for our ‘Be Your Own Sheroes’ campaign becomes even more evident. Also, the survival rate in stage I cervical cancer can increase by up to 90% with a timely diagnosis and the right treatment at the right time. Our mission with the campaign is to increase awareness among women about the importance of regular screenings and vaccinations, empowering them to take proactive steps in their health journey.”
Moreover, the country accounts for 25% of deaths across the globe due to cervical cancer, primarily due to a lack of effective screening and access to timely treatment. January is globally dedicated to raising cervical cancer awareness.
As part of the campaign, the company engaged with individuals to raise awareness among women about the importance of regular screenings and vaccinations for prevention. A combination of online campaigns across social media channels and on-the-ground health camps is being implemented.