What does it take to be a legend? AS-IT-IS Nutrition’s latest campaign for its ATOM range, featuring all-rounder Ravindra Jadeja, has a straightforward answer: hard work.
The campaign, with its tagline ‘Legends paida nahi hote, mehnat se banaye jaate hain,’ brings Jadeja front and centre to showcase the grind behind greatness. Targeting athletes and fitness enthusiasts, the ATOM range promises to fuel performance, recovery, and strength.
“Greatness is achieved through consistent hard work, discipline, and a refusal to give up on your dreams. AS-IT-IS Nutrition shares this commitment to excellence, and their ATOM range is a testament to that dedication. I’m proud to be part of this campaign, motivating others to give their best, ” Ravindra Jadeja, said.
Ranked as India’s third-largest sports nutrition brand, AS-IT-IS Nutrition has set its sights on Rs 300 crore GMV by 2025, with a long-term goal of Rs 1,000 crore in the next few years. With this campaign, the brand aims to connect with those who believe in sweat over shortcuts.
Because, as Jadeja and the ATOM range remind us, mehnat kar, legend ban.
“At AS-IT-IS Nutrition, we have always believed in empowering athletes and fitness enthusiasts with premium products. The ATOM range embodies this vision, just as Ravindra Jadeja symbolizes the relentless spirit of hard work and perseverance. With the incredible response we’ve received, we’re confident in reaching our goal of Rs. 1,000 crore GMV in the near future,” Himmath Jain, co-founder, AS-IT-IS Nutrition, said.
“Our rise from a homegrown brand to India’s third-largest sports nutrition player highlights our dedication to quality, authenticity, and innovation. Partnering with Ravindra Jadeja for the ATOM range is a major milestone in our journey to inspire the nation to reach new heights.”Arvind Jain, co-founder, AS-IT-IS Nutrition, said.