Publicis Worldwide India and Saatchi & Saatchi Propagate have come up with an integrated campaign ‘Fabulous Brides’, which showcases Enamor’s latest lingerie collection for soon-to-be brides. The campaign features actor Rakul Preet and influencer Ginni Kapoor.
The campaign portrays a wide spectrum of brides who come from diverse backgrounds and are at different stages of their lives.
Talking about the campaign, Sandra Daniels, senior vice president, marketing, Enamor, said, “Our new campaign ‘Fabulous Brides’ captures the diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. The campaign encourages brides to make their vows of self- love as they embark on this new journey, reminding them that they should continue celebrating their own kind of fabulousness.”
Moreover, the campaign captures the diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their Enamor lingerie that complements their distinct style as well as needs.
The latest campaign will be rolled out via out-of-home, in-store branding and digital channels.
“Enamor has always been committed to delivering premium quality products to women in India, and now with a line dedicated to fabulous brides, we aim to strategically generate strengthened expectations for their upcoming product launches among the audiences. With a digital first campaign our collective efforts seek to elevate Enamor’s position in the market and cater to the evolving needs of discerning online Indian consumers,” Prachi Bali, executive vice president and business head, Saatchi & Saatchi Propagate, added.