Protean eGov Technologies, a digital public infrastructure (DPI) and population-scale e-governance solutions provider, has unveiled its first 360-degree brand campaign titled ‘Change is Growth’.
According to the company, the campaign is an attempt to create awareness of the brand after its rebranding from NSDL e-Gov Infrastructure Limited two years ago.
Talking about the campaign, Gaurav Ramdev, chief marketing officer, Protean eGov Technologies, said, “Protean has been at the forefront of creating Digital Public Infrastructure for India in the last 28 years, and we continue to stay committed to our mission of financial and social inclusion. Through this campaign, we hope to deliver mass awareness for the brand and reaffirm our commitment of driving transformative change for a billion people. Our endeavors such as Pan Card processing, National Pension Scheme (NPS), Founding partner to ONDC, and regulatory tech services like E-sign, E-KYC, and E-Authentication services, among others stand as examples of our dedication to contribute towards the digital infrastructure landscape.”
Additionally, the campaign attempts to highlight the company’s leadership position in digital public infrastructure and reg-tech space.
The campaign is conceptualised and developed by Ogilvy, and conveys how initiating positive change can lead to a better transformation.
“India is admired as a country that is transforming itself into a digitally empowered society at great speed and scale. It gives us great pride to partner Protean, formerly known as NSDL e-Governance Infrastructure Limited. The impact they have had has transformed people’s lives and businesses, empowering them digitally. This campaign celebrates the contribution that Protean has made to bring about a positive ‘Change’ in so many aspects of every Indian’s life,” Piyush Pandey, chief advisor, Ogilvy, added.