Prime Video and BBC Studios has launched a live feed of CBeebies, a premium play-based learning brand, on BBC Player and BBC Kids, two recently launched channels on Prime Video Channels.
Additionally, the live feed will be made available via a ‘watch live’ tab, existing subscribers of BBC Player and BBC Kids on Prime Video Channels will have immediate access to the CBeebies content, at no additional cost.
Talking about the launch, Stanley Fernandes, vice president, distribution, BBC Studios, South Asia, said, “We are happy to add CBeebies as a live feed on BBC Player and BBC Kids via Prime Video Channels for our Indian audience. With its reputation for delivering safe and enriching viewing content through engaging and entertaining programming, the channel aims to keep its commitment to fostering early childhood development through content designed specifically for children.”
The live feed will expand the selection of high-quality, engaging children’s edutainment content available to customers in India.
Moreover, prime members can purchase an annual add-on subscription to BBC Player for Rs 599 and get access to BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for Rs 199 annually.
“Our aim with Prime Video Channels is to offer our customers a diversity and variety in programming by enabling convenient access to content from other streaming services. We now offer over 28,000 hours of global and local programming across genres and languages through our Channel partners, with more to come,” Vivek Srivastava, head – Prime Video Channels, Prime Video, India, added.