Pravis, established by ex-Momspresso founders Vishal Gupta and Prashant Sinha, has acquired a stake in StreamO, an ad-tech gaming platform. The venture is set to explore the business potential of the growing gaming sector, particularly in engaging the Gen-Z demographic.
StreamO, founded by Tushaar Garg in 2021, is at the forefront of connecting brands with gamers and their live watchers, reaching a vast network of over 20,000 gamers and a Gen-Z subscriber base exceeding 300 million. With global game video content on platforms like YouTube reaching 120 billion hours of viewership in 2022 and India’s consumption rates doubling the global average, the opportunities for brand engagement are untapped.
“Gaming presents an unprecedented opportunity to reach the Gen-Z audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey,” Vishal Gupta, co-founder, StreamO, said.
Following their successful exit from Momspresso to Honasa (Mamaearth), Vishal and Prashant leveraged their experience to create Pravis, a growth marketing firm dedicated to fostering organic brand growth through proven strategies.
“StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business,” Tushaar Garg, founder and CEO, StreamO, said.
StreamO has already established collaborations with top brands including Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell and Spotify, fostering more than 100 significant brand engagements. The new partnership with Pravis promises to strengthen StreamO’s leadership in connecting brands with the engaged Gen-Z gaming community, ushering in a new era of innovation in live gaming sponsorships.