Pocket FM has appointed Vivek Bhutyani as the vice president of content marketing. As per the company, Bhutyani will work closely with Rohan Nayak, cofounder and CEO and Lalit Gangwar, VP – International growth to drive the international growth charter.
Prior to Pocket FM, he was working with Vedantu leadership team. He was dedicated to driving organic growth for Vedantu, where he led the YouTube strategy and growth.
Talking about the appointment, Lalit Gangwar, VP – International, Pocket FM, said, “Vivek’s experience and vision are expected to be instrumental in elevating Pocket FM’s position in the audio entertainment space. His passion for results, inclination to challenge the status quo, and proven ability to lead high-performing teams will be driving forces that align perfectly with Pocket FM’s mission to deliver high-quality, engaging audio content to audiences worldwide.”
With over 20 years of experience spanning across various industries, including media, telecom, retail and edtech, Bhutyani brings a wealth of knowledge and expertise to drive the company’s content marketing strategy and organic growth.
“I am happy to join the Pocket FM team. I see immense potential in the serialised audio streaming space, driven by audio series and believe that we can reshape the way audiences consume content in this segment globally. Pocket FM’s commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs,” Bhutyani added.
Moreover, Bhutyani’s educational background includes an MBA from the Indian Institute of Management Bangalore, with specialisations in marketing, strategy, consumer behaviour and corporate finance. He also holds a Bachelor of Engineering (B.E) in electronics and communications from Nirma Institute of Technology.