Pluckk, a lifestyle-oriented fresh food digital brand, has launched its campaign ‘Eat Good, Do Great’ featuring actor Kareena Kapoor Khan.
Talking about the brand campaign, Pratik Gupta, CEO and co-founder, Pluckk, said, “The key goal of this campaign is to spread our message about consuming high-quality fruits and vegetables, enjoying what you eat. The differentiation we have built with traceability to know your farmer and Ozone- Washed for safer eating, coupled with our innovative products really sets us apart in the market. We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse and purchase food and health trends which have made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families.”
In the new brand film, Kareena Kapoor Khan announces her decision to take a much-needed break from worrying about what her family eats. She attributes this newfound peace of mind to Pluckk.
“The campaign captures what Pluckk is solving – providing Indian families with the highest quality. With their innovations like Traceability and Ozone – Washed, I can now trace my produce back to the farmer and get the added benefit of eating fresher and safer,” Kareena Kapoor Khan added.