Pluckk, a digital lifestyle-oriented fresh food brand, has acquired Upnourish, a fast-growing nutrition brand in India, for $1.4 million. This acquisition enables Pluckk to expand its business into the nutrition sector.
Upnourish, founded by Aayushi and Kuonal Lakhapati in 2021 under 23BMI Life Sciences Pvt Ltd, offers meal replacement products such as smoothies, soups, and bars, along with personalized nutrition plans. These products cater to various health concerns, including weight management, PCOD, diabetes, and high cholesterol. Available across platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket, Upnourish’s target demographic is consumers aged 28-55, primarily from Tier 1 and Tier 2 cities in India.
Pluckk, known for delivering fruits, vegetables, and other fresh food products directly to consumers, offers over 300 items including meal kits, juices, dips, soups, smoothies, and salads.
“We are taking our commitment to providing the best quality fresh food to Pluckk’s customers to the next level by adding a nutrition dimension. We are thrilled to welcome Upnourish into the Pluckk family as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve on-the-go nutrition needs through their meal replacement smoothies, soups and bars,” Pratik Gupta, CEO, Pluckk said.
“India’s share in the global nutrition category is poised to grow by 6X from 2% to 12% by 2029. We are thrilled to join hands with Pluckk in this exciting new chapter. Pluckk’s commitment to delivering clean, fresh, high-quality produce, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter, and bolder.” Kuonal Lakhapati, Business head & Co-Founder, Upnourish, added.
Pluckk serves major urban centres like Delhi, Mumbai, Bangalore, and Pune, ensuring fresh produce is accessible through top online and offline retailers, including Amazon, Nature’s Basket, Swiggy, Zepto, and Blinkit. By fostering direct connections between farmers and consumers, Pluckk delivers over 2 million products each month to 500,000 households.
“With our current hectic lifestyles, the vast majority of people do not prioritize nutrition. We are solving this nutrition problem through easy-to-use and tasty meal replacement smoothies, soups, and bars in several exciting flavours that are convenient and accessible to all. With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate their offering thereby enabling holistic health to a much larger audience,” Aayushi Lakhapati, chief nutritionist and co-founder, Upnourish, said.