What do Binod’s dream home, a ‘sasural visit’ gone wrong, and Banrakas’ daily routine have in common? Finolex Pipes. And if that sounds like an unusual mix, wait till you see how it unfolds.
Finolex Pipes & Fittings has teamed up with the well-known characters of TVF’s Panchayat series’ from Phulera to roll out a quirky campaign where plumbing meets everyday life. The brand’s latest campaign weaves its message seamlessly into seven entertaining videos, bringing a humorous twist to durable plumbing.
The first video stars Binod, proudly showing off his home, where Finolex CPVC Pipes make a quiet yet confident appearance. The second follows Vikas, navigating an unexpected situation at his in-laws’ place, with the pipes subtly playing a role in the story. The third video takes Banrakas through his daily life, packaging the brand message in an Instagram-friendly format.
“The campaign lets us blend storytelling with brand communication in a way that feels natural and engaging,” said Sumit Bhatia, Vice President – Marketing and Communications at Finolex Pipes & Fittings.
With more videos on the way, the campaign taps into the power of familiar characters and situations to keep viewers hooked—while making plumbing solutions a part of the conversation.