Campaign: We saw you. We heard you. And We Ignored You
Brand: KFC
Agency: Mother London
Why the campaign rocks:
The campaign, ‘We saw you. We heard you. And we ignored you’ by KFC demonstrates how the brand cleverly ignored the customers’ demand for Kentucky fried turkey instead of the signature Kentucky fried chicken for Christmas. Their tagline perfectly encapsulates the brand’s confidence in its product and identity. Moreover, it is a bold statement that underscores the importance of believing in your product.
The campaign was curated by KFC’s strategy and innovation director, Kate Wall, who stated, “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
The core message of “we will only do what we can do best,” is what every brand should take to heart. It’s all about believing in your product. This mindset is a lesson in building a strong brand identity. Ultimately, every brand needs to deliver the best version of its product without succumbing to international trends. Steadfastness to quality and excellence should be paramount.