How the campaign rocks:
In the delicate dance between art and science within advertising, Acko’s ad for its platinum health plan emerges as a compelling demonstration of seamless integration. The teams at Acko and the agency have beautifully blended charm with effectiveness, never losing sight of the primary objective behind advertising.
At the forefront of the campaign are the lovable characters, Munnabhai and Circuit, ensuring not only high visibility but also leaving a lasting impact. The campaign’s brilliance lies in its ability to highlight distinct consumer benefits with finesse. Each ad film in the series of six serves as a narrative that educates and resonates, addressing core concerns such as 100% bill payment, no room rent capping and zero waiting period, among others. Acko’s product team has diligently tackled the consumers’ pain points, reflecting a deep understanding of their needs.
Enlisting Raju Hirani, the master storyteller, to direct the campaign was also a brilliant move. The films are so engaging that viewers wouldn’t mind watching them over and over again.
Campaign: Health insurance ki subah ho gayi mamu
Brand: Acko
Agency: Leo Burnett, Mumbai
As told to Christina Moniz