Campaign: Films featuring Alia Bhatt and Ranveer Singh
Brand: MakeMyTrip
Agency: Moonshot Creative Agency
Why the campaign rocks:
In today’s world, where information is available at the click of a button, travel & holiday booking apps face challenges far beyond simply outpacing competitors. Like marketing any commodity with few distinguishing features, the genius often lies not in hard selling an unheard-of feature, but in offering a fresh perspective on specific user (travelers in this case) behaviours. MakeMyTrip’s latest campaign precisely achieves that, which makes it such a compelling watch.
Each film in the campaign addresses key behavioural patterns in the travel industry, whether its traditional group tours promising ‘Indian pleasures’ abroad, rogue villa listings, or the perennial issue of hidden charges. What sets this campaign apart is its sharp insights and its tongue-in-cheek humour and banter between the two main protagonists, Ranveer and Alia, cleverly poking fun at stereotypes.
The relatability of the films, paired with brilliant performances by the actors, adds an undeniable charm to the storytelling. The seamless alignment of the brand’s USP with addressing familiar traveler pain points adds depth and a fresh perspective.