Nothing, a London-based consumer tech brand, has announced its partnership with Bollywood actor Ranveer Singh. As per the company, Singh will be the face of Nothing smartphones and will be seen in the brand’s upcoming campaigns.
Additionally, the actor will feature in digital, print, and TVC campaigns for Nothing phones.
Talking about the campaign, Akis Evangelidis, co-founder, Nothing, said, “Ever since we started Nothing, we have received support in India. Our ambitions are expanding day by day in the Indian market, and after establishing manufacturing here and as we’re opening numerous service centers across the country, this partnership is the next step to further grow our brand. I’m happy to officially welcome Ranveer among us. We’ve been in touch for quite some time now, and he is a true trailblazer with a strong creative mind to which we relate as a brand.”
Recently, Nothing confirmed the global launch of its upcoming smartphone, Phone (2a), on March 5, 2024.
“I’m happy to join forces with them. From the moment I first set eyes on their brand aesthetics and incredible designs, I knew this partnership was meant to be. Nothing’s commitment to breaking the clutter in the smartphone industry is truly inspiring. I can’t wait to collaborate with Nothing and create something truly exceptional together,” Ranveer Singh added.