NODWIN Gaming (NODWIN), gaming and esports media company, has announced a strategic partnership with JSW Sports, an Indian sports promoter and pure play sports management enterprise, to monetise and market its gaming, esports and cultural intellectual properties (IPs). As per the company, the collaboration is set to redefine and empower the rapidly evolving esports ecosystem within the country.
The partnership further solidifies NODWIN’s strategic focus as a sports media company. With esports and sports having very large audience and media overlaps in India, the association brings together NODWIN Gaming’s expertise in esports operations and esports content creation, complemented by JSW’s extensive experience and footprint across sports, especially their commercial vertical.
Commenting on the partnership, Akshat Rathee, co-founder and managing director, NODWIN Gaming, said, “We at NODWIN Gaming are happy to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetization of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future.”
Additionally, the combined strengths of the two industry leaders are also focused on launching new esports focused intellectual properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.
NODWIN Gaming’s esports IPs are celebrated for their unique appeal, offering a diverse and dynamic range of content to suit the entertainment needs of the community. Furthermore, the collaboration also aims to showcase rich and engaging storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.
“India has one of the largest esports viewing audiences in the world, estimated at roughly 150 millions viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market-leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content,” Divyanshu Singh, COO, JSW Sports, added.
Moreover, the strategy spans sponsorship, media rights, activation and influencers, creating a comprehensive framework to maximise the value of gaming and esports content.