NIVEA India has launched a digital-first campaign The Original, #TheOG to celebrate the legacy of NIVEA Creme. As per the company, the initiative showcases videos featuring actor Madhuri Dixit, singer Shreya Ghoshal and tennis player Sania Mirza.
Talking about the campaign, Sunil Gadgil, marketing director, NIVEA India, said, “With #TheOGs campaign, NIVEA India celebrates the timelessness of NIVEA Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved NIVEA Creme, defy fleeting trends. The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by NIVEA Creme and its iconic blue tin – inviting everyone to partake in a story of timeless original extra care that’s stood the test of time.”
Additionally, the campaign celebrates the stars and reaffirms the product’s role in creating a legacy of skincare.
With this collaboration, the company aims to convey the message of relevance of OGs across generations. The campaign accentuates how, amidst a plethora of choices in the beauty landscape, icons continue to symbolise enduring trust.