In a bid to curb disruptive behaviour on its trains and platforms, the Delhi Metro Rail Corporation (DMRC) has rolled out a new public awareness campaign targeting a growing trend among social media users: turning metro journeys into content creation opportunities.
With a mix of humour and direct messaging, the campaign discourages passengers from filming dance videos, skits, or music performances while commuting. The initiative is aimed at promoting safety and ensuring a smooth travel experience for all.
Posters with tongue-in-cheek slogans have begun appearing at various stations across the city. One features a commuter strumming a guitar alongside the line, “Your performance deserves a bigger stage than the metro.” Another, showing a woman mid-dance, reads, “Dance like nobody’s watching – just not on the metro.”
The campaign is accompanied by a clear message from the DMRC on its official social media channels: “Metro is for travel, not for trends.” The corporation is urging users to avoid creating or encouraging video content while on metro premises, noting that such acts can pose safety risks and inconvenience fellow passengers.
This is not the first time the DMRC has raised concerns about the issue. Officials have previously flagged the misuse of public transit spaces for social media stunts, especially as short-form video platforms continue to rise in popularity. By combining wit with a strong reminder of commuter responsibility, the campaign is DMRC’s latest attempt to balance urban mobility with evolving digital behaviour, without compromising safety.