Merino Laminates, a global laminates and surface solutions, has launched a pan-India brand campaign titled ‘Be Different,’ conceptualised by Lowe Lintas. The campaign highlights the brand’s range of uniquely designed laminates, encouraging homeowners to rethink their choices and transform their spaces to better reflect personal style and character, according to the company.
“At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, ‘Be Different’, embodies our commitment to offering designs that help our customers make unique style statements with confidence through their interior spaces.” Parveen Gupta, Chief Marketing Officer, Merino Group, said.
The campaign’s film, using a simple visual device, urges consumers to move away from conventional, ordinary options towards more distinctive and visually appealing solutions for their homes. It is understood that the pan-India campaign is now live on all online and offline platforms.
“As fine dining restaurants speak about produce that’s farm to table; here’s an advertising equivalent that’s perhaps as satisfying – pitch to production projects. Our work on Merino, sailed through the pitch process, post-pitch debriefs, and production changes to arrive delicious and aromatic on screens. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times by now,” Vasudha Misra, president (Creative), Lowe Lintas said.