Meesho, an e-commerce marketplace, has unveiled its campaign ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. The campaign features Ranveer Singh and Rashmika Mandanna. Through this campaign, Meesho aims to establish itself as a trendy e-commerce fashion destination where customers can access the latest fashion trends at affordable prices.
Additionally, Meesho has also introduced #Trendz, a collection that embodies the latest fashion trends. With this, the company aims to connect with young customers who seek trendy fashion without compromising their budget.
Talking about the campaign, Nilesh Gupta, general manager, growth, Meesho, said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
The campaign conceptualised by Moonshot and produced by Nirvana Films and ZigZag Films, features a series of short films showcasing Singh and Mandanna adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the options available on Meesho.
Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items on Instamart.
Moreover, the campaign features a total of four films that will be amplified through television and digital platforms.