Meesho has announced its festive campaign for ‘Mega Blockbuster Sale 2023’. As per the company, the advertising campaign is conceptualised to highlight the value Meesho offers to its customers. Additionally, the campaign features Kapil Sharma and Pooja Hegde.
Through this campaign, the e-commerce platform aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs.
Talking about the campaign, Nilesh Gupta, general manager, growth, said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humour to build a strong rapport with the audience and create a sense of relatability.”
The advertisements show Pooja Hegde scrolling through an e-commerce application when the model (Kapil Sharma) emerges from her phone screen and asks her to check out the prices on Meesho before making the purchase.
Commenting on his association with Meesho, Kapil Sharma, said, “I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”
The campaign will be amplified through television and social media platforms.
“Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I’m excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep,” Pooja Hedge added.