Max Life Insurance company has launched its social media campaign, ‘Sharma Ji Ka Beta,’ featuring brand ambassadors, Rohit Sharma, captain of the Indian Men’s National Cricket Team along with his spouse, and entrepreneur, Ritika Sajdeh. The social media campaign provides a glimpse into Rohit Sharma’s off-field persona, highlighting his values and love for his family. Ritika Sajdeh, for the first time ever, takes on the role of an interviewer in a candid series of conversations with Rohit Sharma, managed by RISE Worldwide.
The couple has discussions on various topics such as Rohit’s love for online shopping, the songs he listens to on loop, his favourite movie characters, a piece of advice, and the lessons he’s learned from his father.
“In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference,” Rahul Talwar, chief marketing officer, Max Life Insurance, said.
The ‘Sharma Ji Ka Beta’ campaign will go live on multiple social media platforms, including Instagram, Facebook, YouTube, Twitter, LinkedIn, and Threads. The mix ensures that fans from various corners of the digital world can connect with Rohit and Ritika in a way that feels personal to them.