MakeMyTrip Homestay has launched its latest campaign ‘Tested by Fans’ with a series of three films. As per the company, the campaign will run digitally along with the extension on print, outdoor and surround platform.
Talking about the campaign, Raj Rishi Singh, chief marketing officer and chief business officer -corporate, MakeMyTrip, said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”
With this campaign, the company aims to ensure that consumers are seeking the best stay options which add to their game season experience.
The campaign is conceptualised by Enormous Brands.
“We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What’s the type of expectations that they’ll have? How will MakeMyTrip Homestays and Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign’s favour. Our big AHA moment happened when the superfans told us that this is the first time they’re being brought together on such a big scale,” Ankit Pathak, creative lead, Enormous Brands, added.