Fitday, a nutraceutical startup in India, announced a strategic investment from superstar Mahesh Babu’s firm, GMB Entertainment. Reportedly, this marks to be a milestone in Fitday’s mission to revolutionise the nutrition and healthy snacking industry.
As per the report, Fitday has a presence in over 10,000 stores and established a strong foundation in the retail market. It is claimed that Mahesh Babu’s investment will help amplify Fitday’s retail footprint and support its expansion into new markets. From what it is understood, Mahesh Babu’s involvement increases credibility and visibility of Fitday, attracting a wider audience and driving potential growth and innovation within the nutraceutical industry. “I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India,” Mahesh Babu said.
It is mentioned in the report that, Mahesh Babu’s dedication to health and fitness has influenced this investment, reflecting his values and commitment to the brand’s mission. It is also claimed in the report, India is the fastest-growing health food market, expanding at 20% CAGR, as forecasted by a report by Avendus. Amidst this situation, Fitday has claimed to gain traction in the consumer health and nutraceutical sectors. “We are grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we have been strategic in choosing the right opportunities, always prioritising partnerships that align with our vision,” Suresh Raju, CEO and founder, Fitday, said.