Mackly, a kids’ clothing brand, has launched ‘PAW Patrol’ collection of kids’ wear, in an exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of one of the Indian media conglomerates.
Mackly has not only introduced innerwear but also a wide range of kids’ clothing , focusing on style and comfort. It incorporates PAW Patrol characters into their clothing line. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favourite animated heroes.
“With this collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.” Sharmila Srikumar, founder, Mackly, said.
Through this mighty collection, children can embrace the heroic attributes of their beloved PAW Patrol characters. The designs of apparels are vibrant and age-appropriate, to create a sense of fun and positivity in children’s daily routines.
“We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint of this much-loved animated series franchise.” Sachin Puntambekar, business head of consumer products, Viacom18, said.