Canadian athletic apparel brand Lululemon is set to enter the Indian market through a franchise agreement with Tata CLiQ, marking its first foray into the country’s growing premium activewear segment. The brand’s India debut will include the launch of its first physical retail store and dedicated online storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion. The rollout is expected in the second half of 2026.
The partnership will offer Indian consumers access to Lululemon’s global range of athletic and lifestyle products, including apparel, footwear, and accessories tailored for yoga, running, training, tennis, and golf.
“Bringing Lululemon to India has been part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey,” said André Maestrini, Executive Vice President, International, at Lululemon. “As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”
Beyond retail operations, Lululemon plans to engage Indian consumers through local wellness initiatives and community activations that emphasise movement, mindfulness, and connection—hallmarks of the brand’s identity.
The move is part of the company’s broader “Power of Three x2” growth strategy, which prioritises international expansion alongside product innovation and digital acceleration. The India entry adds to Lululemon’s presence across more than 30 markets globally, including North America, Europe, the Middle East, Asia Pacific, and Mainland China.
India’s burgeoning wellness economy and rising demand for premium activewear have attracted a growing number of global brands in recent years. Lululemon’s entry, in partnership with Tata CLiQ, reflects increasing confidence in India as a long-term growth market for high-end lifestyle and performance products.