L’Oréal Professionnel is painting the town red with the launch of its iNOA Shades Of Red campaign this international women’s day. As per the company, the campaign witnesses women from different walks of life embracing the colour red.
This includes Shenaz Treasury, an actor and a passionate supporter of mental health, wellness, and happiness, Aishwarya Mohan Raj- comedian, Aswathi Balakrishna- a civil engineer, Nimrit Kaur Ahluwalia- a lawyer, and Sharanya Iyer- a certified scuba diver, gen-Z guru Anushka Hazra, legal luminary Nimrit Kaur Ahluwalia, athlete Kirpit Kaur Arora, finance prodigy Shreya Jaiswal and entrepreneur Shagun Pannu, all donning the vibrant colour red.
Additionally, the ensemble also includes dancer Shakti Mohan, actor Asha Negi and Sonal Devraj.
Talking about the campaign, Mathilde Barthélemy-Vigier, general manager, L’Oréal Professionnel India, said, “L’Oréal Professionnel is the leading professional hair tech brand. We believe in breaking norms and inspiring women to embrace rich red shades that beautifully complement Indian skin tones. In a market predominantly focused on grey coverage, the hesitation among younger women to experiment with hair color often stems from uncertainty about the outcomes. The revolutionary, AI powered My Hair Id app, helps in breaking this barrier by personalising beauty and empowering women to complete freedom of self-expression.”
The campaign celebrates women who fearlessly make statements, embrace their uniqueness and stand out from the crowd. Moreover, L’Oréal Professionnel’s color palette with 18 shades of red and new age coloring techniques, offers a personalised color experience that caters to every woman’s unique style and personality, enabling them to express their individuality.
For a personalised experience, an AR filter is launched in collaboration with Meta on Instagram. The filter enables you to try on different hair color shades virtually before deciding your next hair color.