Lloyd introduces the industry’s first designer Lloyd AC’s range in its campaign with Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features range of Lloyd Stellar and Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. The designer ACs are specifically engineered to enhance the aesthetic appeal and décor of one’s home.
Lloyd Stellar offers customisable mood lighting to set the ambience by simply changing the colour of ambient-lighting to the colour of one’s mood with direct voice commands. Its ability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius matches its filtration system that maintains air purity.
“The launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of the consumers. As India’s designer air conditioning line, the Lloyd AC series not only boasts features such as mood lighting, direct voice command, the ‘ifeel’ technology, and the ‘ACP AC convertible to purifier’. Emphasising smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers,” Alok Tickoo, executive vice president, Lloyd, said.
The Lloyd Stylus series is India’s first designer AC with changeable fascia, allowing for integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience. A campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasises features like mood lighting, direct voice command, and maintaining indoor air quality.
“Our campaign integrates the product’s features within a narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation,” Rohit Kapoor, EVP – brand marcom, Havells India, said.
The campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.