Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products in India, rolls out a TVC featuring brand ambassador Nikhat Zareen, Women’s World Boxing Championship titleholder.
The recently launched #ResultsMatter campaign portrays the journey of Nikhat Zareen, who emerged from relative obscurity to triumph in her sport’s highest echelons. The campaign, as depicted in the TVC video, delivers a message that goes beyond mere victory; it emphasises the importance of achieving the seemingly impossible. This achievement doesn’t solely depend on determination; it also hinges on having the right fuel for one’s body, a crucial aspect in any field. This is where the Lifespan plant-based protein powder range comes into play, tailored for champions and individuals striving for excellence.
The campaign aligns Nikhat Zareen’s story with the brand’s philosophy centred on the importance of results. Nikhat Zareen, a boxing champion, has achieved recognition within the sports community. Lifespan aims to highlight Zareen’s accomplishments and inspire individuals from all walks of life to embrace an active and healthy lifestyle.
The TVC depicts Nikhat Zareen’s journey, from her training sessions to her moments in the ring.
“In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realise that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.” Narendra Ram, founder and CMD, Lifespan Industries, Nambula said.
The TVC will be supported by a comprehensive 360-degree marketing campaign that will have a nationwide reach across India.
“Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters,” Vivek Reddy, co-founder and creative director, PAD Integrated Marketing & Communications, said.