Libas, an Indian fast fashion brand, has launched its festive campaign #SajDhajKe, featuring Avneet Kaur, an actress. The campaign, unveiled ahead of the wedding season, highlights the brand’s new festive and bridal collection aimed at modern women. From what is understood, the promotional video, accompanied by a specially composed song, showcases Kaur embodying the collection’s mix of traditional and contemporary styles.
“The festive and wedding season holds a special place in every Indian’s heart, and our #SajDhajKe campaign is a celebration of these cherished moments. With Avneet Kaur beautifully representing the modern Indian woman, this campaign highlights our commitment to creating fashion that blends tradition with contemporary elegance. We hope to make every festive and wedding celebration even more memorable with our latest collection.” Sidhant Keshwani, Founder and CEO, Libas, said.
“Being associated with Libas and the #SajDhajKe campaign is truly special. Festive and wedding seasons are all about celebrating in style, and Libas’ latest collection perfectly reflects the beauty and diversity of these moments. I am thrilled to represent a brand that understands and celebrates the essence of Indian traditions with such finesse.” Avneet Kaur added.