Libas, a fast fashion brand, announced the launch of its campaign titled #UffTeriAdaa featuring Kiara Advani. According to the company, the brand has come out with a foot-tapping brand film wherein Kiara Advani can be seen adorning the latest festive winter edit while captivating the audience in a shimmery avatar.
“As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season. This collection reflects our commitment to blending tradition with contemporary style, and we believe Kiara’s charisma will resonate deeply with our customers, inspiring them to celebrate their individuality during the festivities,” Sidhant Keshwani, founder and chief executive officer, Libas, said.
From what is understood, the new range has pieces suitable for various occasions. Reportedly, the collection will be available on major marketplaces, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s website, app, and retail stores.
“I am delighted to be a part of Libas’ Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season. Together, we are creating looks that not only enhance elegance but also empower self-expression,” Kiara Advani shared.