CTV tech company, Frodoh World announces its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in CTV household audiences.
“Our collaboration with Frodoh World for Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a 15-18% increase in store walk-ins. We strategically chose a media mix incorporating traditional TV, Connected TV, and hyperlocalised targeting, coupled with personalised regional language content believing that a comprehensive approach is vital for campaign success,” Anupam Tripathi, general manager, marketing, Lenskart, said.
The campaign achieved a reach of over 550,000 Connected TV households, boasting a video completion rate exceeding 90%. Beyond mere viewership metrics, the campaign’s success was reflected in Lenskart’s report of a substantial 15% to 18% increase in store walk-ins across Ahmedabad, showcasing the campaign’s ability not only to engage audiences but also to drive real-world actions. The campaign featured four culturally resonant 20-second video creatives in Gujarati that were strategically executed on top OTTs, premium shows, and regional top shows during prime time.
“The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the robust capabilities of Connected TV and underscores its potential for impactful advertising. We now look forward to driving such innovations for our clients in the future,” Niti Kumar, COO, Starcom India, said.
With this latest campaign, Frodoh World and Lenskart exemplify the indispensability of a media mix that incorporates Connected TVs for successful campaigns. Frodoh World is an adtech company that offers innovative advertising solutions, specialising in Connected TV, interactive, and engaging ads.
“The power and potential of CTV can only be harnessed and the success of this campaign is a testament to this. Personalised ad formats make way for engagement and long-term recall and with this campaign for Lenskart, we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship,” Russhabh R Thakkar, founder and CEO, Frodoh World said.