Legrand has rolled out its new campaign ‘What’s in the box?’ for its D2C launch. As per the company, the campaign revolves around the idea of the convenience of modern living which has been revolutionised by the ability to order almost anything online.
The two-part film series left audiences, including an inquisitive dog, a vigilant guard and a nosy neighbour, in suspense about the box’s contents. The mystery gained even more traction on various social media and digital platforms, leaving viewers bewildered.
Talking about the campaign, Sameer Saxena, director of marketing, Legrand, said, “Indian consumers are becoming increasingly savvy shoppers as there are several online tools that can help Indian consumers make informed choices. The e-shop is designed to make the customer experience journey as smooth as possible. The #WhatsInTheBox campaign was a clever and effective way to build intrigue among the audience and reveal that switches can now be delivered to the doorstep.”
The brand also revealed that the Legrand products were now available for delivery right to your doorstep through its e-shop.
Additionally, the brand teamed up with Scoopwhoop to create a vox pop-style video where they asked individuals to make guesses about the contents of the box.
Moreover, the brand plans to continue the campaign through a set of 20 short videos on YouTube Shorts, showcasing the advantages and attributes of diverse Legrand products, as well as the seamless process of purchasing them through e-shop.
“It gets interesting when atypical consumer categories start entering the ecomm space. The campaign idea is rooted in this very fact. Guess whatever you can is in that box. Bet you won’t be able to guess this. It’s a fun way of announcing,” Priyanka Dey, head of business and strategy, Ideas Farm, added.