Lavie Luxe introduces new category of perfumes, expanding beyond bags and accessories. The new line includes four Eau de Parfum (EDP) fragrances: Lush, Lily, Lagoon, and Love. Each 100ml bottle and gift set is priced at Rs 1999.
Revenue in the global fragrances market is projected to reach $1.79 billion in 2024, as per market research firm Statista. The market is expected to grow at an annual rate of 9.98% from 2024 to 2029. By 2029, the market volume is anticipated to reach $2.88 billion.
“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” Ayush Tainwala, CEO, Lavie Luxe, said.
The perfume market is competitive with several established brands. Titan Skinn offers a range of EDPs priced between Rs 1500 and Rs 2500, available in retail outlets and online. Kama Ayurveda provides Ayurvedic perfumes in the Rs 1500 to Rs 3000 range. Ajmal Perfumes offers products priced between Rs 1000 and Rs 3000, and there are many more.
Lavie Luxe’s new perfumes feature an 18% fragrance concentration and include a moisturiser component. They have been subjected to dermatological and allergen testing to ensure safety for various skin types.
Reportedly, the brand’s move aligns with parent company Bagzone Lifestyle Pvt. Ltd.’s growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand. Furthermore, as per the company, the parent brand will continue to explore new avenues and expand its luxurious offerings.