KRAFTON India has launched ‘BGMI Ki Boli,’ a campaign that celebrates the linguistic diversity within the BGMI (BATTLEGROUNDS MOBILE INDIA) community. With this initiative, the company aims to mark a significant milestone in the gaming sphere, proving that India’s diversity transcends even the boundaries of the virtual realm.
Additionally, KRAFTON will host a community event to commemorate the campaign ‘BGMI Ki Boli’.
Talking about the campaign, Srinjoy Das, associate director of marketing, KRAFTON India, said, “This campaign is a homage to our BGMI community and the universe of BGMI. It celebrates the connection within our diverse gaming community and the unique dialect that has sprung from it. We are happy to present ‘BGMI Ki Boli,’ a testament to the harmony between our BGMI community and the vernacular that has originated from it.”
The campaign film melds advanced filming techniques with VFX and AI-generated sequences, creating a fusion of reality and virtual world.
Moreover, it goes beyond mere commemoration, fostering a sense of unity and camaraderie among gamers hailing from varied backgrounds.