Khemani Group has announced the appointment of popkorn to propel its brand presence in the digital and social realm.
“I believe that true success in the marketplace lies in forging powerful partnerships, embracing innovation, and harnessing the potential of hyperlocal consumerism. Together, we will create extraordinary experiences for our consumers through enhanced brand visibility, and engagement and pave the way for unparalleled success in the market,” Amit Khemani, vice chairman, Khemani Group said.
With a diverse portfolio of brands that cater to consumers, the company aims to strengthen its digital footprint and connect with a wider audience. Recognizing the immense potential of digital marketing and creativity, Khemani Group has chosen popkorn as its partner to craft brand stories, engage consumers, and create experiences that resonate with the digital-savvy generation.
“Our team is excited to collaborate with a forward-thinking company that values innovation and consumer engagement. Together, we will push boundaries, harness the power of storytelling, and create impactful digital experiences,” Vishal Mehra, chief executive officer, popkorn said.
The partnership aims to redefine the way consumers experience and interact with alcoholic beverages. With a focus on digital campaigns, social media engagement, content creation, and immersive experiences, Khemani Group and popkorn are set to create stories.