JSW Paints, launches its new ‘Think Beautiful’ digital campaign. The campaign emphasises on the thought that real beauty resides in one’s thoughts and actions.
“Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society,” AS Sundaresan, joint MD and CEO, JSW Paints, said.
The film delves into how simple acts of thoughtfulness can create connections between individuals, transcending barriers and fostering a compassionate world. The company believes that beauty stems from within, from the depth of one’s thoughts and the inclusivity of one’s actions.
“Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyse positive change in society,” Russell Barrett, CCExpO, TBWA\India, said.