Jeevansathi.com has unveiled the second edition of #StringsOfLovebyJS, with playback singer Neeti Mohan.
In the campaign video, Mohan can be seen adding a soulful twist to the narrative of modern love stories as she orchestrated a surprise for a Jeevansathi couple, Harshil and Chaitali, adding musical notes with her latest song ‘Shagnaa’.
Talking about the campaign, Himani Bahuguna, EVP and head of marketing, Jeevansathi.com, said, “‘Strings of Love’ is an ode to the myriad love stories that germinated on our platform. Neeti’s surprise performance perfectly complements the emotions that define our users’ journey toward finding their life partners. Jeevansathi.com takes pride in celebrating these heartwarming moments that make every union special.”
Moreover, the encounter was arranged by Jeevansathi.com in cahoots with Harshil, to add an element of surprise and spontaneity to the evening. A sneak peek is showcased on Neeti Mohan’s Instagram and YouTube handles.