ixigo has announced that cricket player Rohit Sharma will represent its trains app. This move aims to increase the app’s reach and emphasize its role in the Indian train travel market.
A new advertisement features Sharma in the role of a rapping ticketman, highlighting the app’s features such as real-time updates, live train status, ticket availability, and the booking process. The ad focuses on how these elements help users navigate train travel.
The campaign will be promoted across television, digital platforms, and outdoor spaces. In addition to the new ad, ixigo continues to offer services like free cancellations, food on trains, travel guarantees, and instant refunds.
“Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience,” Dinesh Kumar Kotha, CEO, ixigo Trains said.