ITC Vivel has roped in actor Sonam Kapoor as the new brand ambassador. Additionally, the brand has also rolled out its TVC.
As per the company, the film highlights the gentle and nurturing attributes of the Vivel Aloe Vera Soap, rendering it the perfect choice for individuals of all age groups.
The campaign is conceptualised by Brand David.
Talking about the campaign, Sameer Satpathy, chief executive, personal care products business division, ITC Limited, said, “We are happy to have Sonam Kapoor on board as a brand ambassador for Vivel. With her, she brings a freshness and energy to the brand, and complements the ethos of nourishing and nurturing skin.”
The campaign is set against a backdrop that exudes freshness, dawning the spotlight on Vivel’s ingredient – the bounteous Aloe Vera.