ITC Sunfeast launched its new product – Sunfeast Super Egg & Milk Biscuit in a panel discussion hosted by the company.
“Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in the form of a biscuit making it convenient for everyday consumption.” Ali Harris Shere, COO, biscuits and cakes cluster, ITC Foods, said.
The FMCG giant claims to be the first one to introduce biscuits with egg and milk at reasonable price points in the country. Reportedly, the latest launch will be available in South and East India at different price points such as Rs 5, 10 and 30. It is also believed that this product is a part of ITC’s new initiative that focuses on adopting better eating habits.